Friday, April 11, 2014

Google Think Insights for Marketing

Big Thinkers. Compelling Data. Creative Juice. Put Google research and insight behind your thinking. 
Above, the intro to the "About" page on Google Think Insights. This interesting Google site posts analyses and infographics explaining data trends of interest for marketing purposes. Just 13 months old, Google Think Insights was created with advertisers and ad agencies in mind.

The site even has a separate page with ideas for four key marketing objectives: (1) build awareness, (2) drive sales, (3) grow loyalty and retention, and (4) influence consideration. Another useful feature is the industry-specific listing of creative insights for 13 different industries, including automotive, B2B, and of course, tech.

One recent post caught my eye--a report on what March Madness 2014 means for marketers. (Go Huskies and Lady Huskies!) The infographic compares online search patterns from March, 2013 and March, 2014, including searches for basketball teams and brackets, mobile search activity, and Youtube views of basketball content. For more data and insights, check Think Insights.

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