Key Marketing Terms Defined Online

From derived demand to SWOT analysis, segment personas to neuromarketing, you'll find many key terms defined in the glossary on my Marketing Plan Handbook website. Click and see definitions such as:

• customer churn Turnover in customers during a specific period; often expressed as a percentage of the organization’s total customer base
• greenwashing Perception that a company’s claim about its product being environmentally friendly is overblown or untrue
• market share The percentage of sales in a given market held by a particular company, brand, or product; can be calculated in dollars or units
• metrics Numerical measures of specific performance-related activities and outcomes
• societal objectives Targets for achieving specific results in social responsibility