Wednesday, April 1, 2015

Going Viral on April Fool's Day

Once again, lots of businesses are making customers smile and getting brands to go viral through April Fool's Day stunts. For example:
  • Think Geek is offering a gaming cabinet for your inner steam-punk. Or maybe you want to play Game of Thrones Clue? Either way, every April 1st brings fun on this geeky e-commerce site with a wicked sense of humor.
  • Entrepreneur Sir Richard Branson, a long-time April Fool prankster, announced that his Virgin Group's US headquarters will move to Branson, MO. Read all about it and get a laugh here.
  • Google is in on the joke with a variety of offerings, including elgooG
  • The UK Guardian is in on the joke too.
  • Amazon introduced its new Dash button for reordering household staple items just in time for April Fool's -- but turns out it's real, a clever twist on 4/1 marketing.

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