Brands Pin, Pin, Pin on Pinterest

A growing number of brands are doing more on Pinterest to promote new products, cast a wider net, strengthen relationships with brand fans, and reinforce brand associations.

Pinterest, and its Promoted Pins, have attracted interest from L'Oreal, Burberry, La Mer, and other established brands.

• L'Oreal studied one of its Pinterest campaigns and find gains in new product awareness, message associations, and purchase intention. 
• Burberry is partnering with Pinterest for a personalized campaign starring its new Cat Lashes mascara.
• La Mer is seeking to stimulate Pinterest word-of-mouth for its skincare products.

Oh, and that old "Buy It" button? Goodbye--now Pinterest users can simply click to "add to bag" and shop their way across boards and platforms.