Plan Holiday Marketing with Consumer Behavior in Mind

Here are three tips from experts about how to shape a holiday marketing plan with contemporary consumer behavior in mind:

• Consumers can and do change their decisions after an online search prior to making a purchase. This makes online ads/content marketing/testimonials/product reviews especially important during the holiday season, when many customers are buying, buying, buying. 
• Personalize your marketing to engage customers and prompt viral sharing. The popular "elf yourself" campaign for Office Max/Office Depot (shown above) is entertaining app users once again this holiday season, encouraging positive brand attitudes.
• Promote promotions early to gain awareness and an edge over competitors. Remember when Black Friday was just a single day? Now it's virtually taken over the month of November. Retailers and brand marketers alike are counting down with daily deals and early buying opportunities.

What do you know about your customers that will help you plan for engaging, effective holiday marketing?