SUPER BOWL LII
According to the USA Today Ad Meter, the Amazon commercial where Alexa temporarily loses her voice was the top ad during the Super Bowl, closely followed by my favorite, the NFL commercial featuring Eli Manning and Odell Beckham Jr.According to NPR, the best celebrity-studded ad of the game was Doritos Blaze vs. Mountain Dew Ice, starring Peter Dinklage and Morgan Freeman.
ABC chose the Amazon ad as one of its faves, along with the NFL ad, the Budweiser commercial showcasing the company's delivery of clean water to disaster areas, and the Doritos Blaze/Mountain Dew ad.
Time also picked the Amazon ad. In addition, it singled out the funny P&G ads for Tide, featuring David Harbour.
Washington Post liked Tide, Doritos Blaze/Mountain Dew, and Amazon.
Themes this year: funny (as usual), heart warming, and socially-responsible, appealing to emotions rather than logic. Very few ads had anything to do with the old-fashioned USP (unique selling proposition).
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