Delta Involves Customers with Social Media

Delta Airlines is using the visual power of social media to involve customers in its brand and to communicate the extent of its services.

Above, Delta's official Instagram account, which invites customers to "share your travel pics" along with the hashtag #Delta. With 716k followers, and lots of stunning travel images to enthrall and inspire, the airline is encouraging two-way communication via Instagram. Note the brand logo in the header, a good way to reinforce and support other marketing efforts for synergy.

The airline's official Twitter account has nearly 1.5 million followers and 750k tweets in 11 years of participation. It announces travel alerts, promos, community activities, and more via Twitter.

Delta's official Facebook page has more than 3mm likes and lots of visually-interesting informational and promotional content, such as new designer uniform photos and new destination photos.

Delta also uses hashtags for promotional purposes. One recent promo, "Pilot Talk Sweepstakes," invites the public to enter and win a free trip to the Delta destination of their choice by spelling out the city or country using "pilot talk" alphabet ("A" is "Alpha," "B" is "Bravo," etc.). Of course #pilottalksweepstakes is the hashtag.