Yes, "holiday creep" has Halloween candy/costumes in stores even before back-to-school marketing begins. But marketing trends go well beyond these basics.
No matter what you're marketing, be aware that if you're using Halloween themes in email marketing, you may have fewer folks open your messages. Yet the conversion rate is solid, meaning those who open messages can be converted into buyers.
Some marketers prefer to intro or preview Halloween goods and services early, little by little, to build anticipation and awareness. This is certainly the case for theme parks and other service marketers that offer special Halloween experiences.
Seasonal products or campaigns related to Halloween need time to reach audiences and generate response. The soft-drink brand Fanta rolled out Halloween-themed Snap filters early to encourage usage and viral reaction.
Halloween and pumpkins are a traditional association. Pumpkin food products are selling well as the fall season gets into full swing before Halloween. As usual, marketers are pushing pumpkin spice everything. In fact, Starbucks and Dunkin' began marketing pumpkin flavors in August this year. But, despite rumors, there is NO Oscar Meyer pumpkin-flavor bologna.
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