Showing posts with label Royal Caribbean. Show all posts
Showing posts with label Royal Caribbean. Show all posts

Monday, May 2, 2016

Cruising into History: Marketing Cruises to Cuba

Fathom's Adonia, a Carnival cruise ship, has put into port at Havana. Adonia is the first ship to sail from a US port to a Cuban port for more than 50 years, making it a historic marketing occasion. News organizations worldwide covered the docking...a lot of free PR for Fathom, which is a fairly new brand for Carnival.

Fathom sails to other destinations, and its unique selling proposition (remember that  buzzword of the last century?) is that passengers can choose to participate in volunteer projects. In the Dominican Republic, for example, passengers can help school children practice their English or work for a few hours on water filters, among other possibilities.

A report last month said Royal Caribbean will base one of its ships (Empress of the Seas) in Havana. Royal Caribbean can promote its Cuban trips and also carry passengers to Caribbean destinations from there.

Permission from the Cuban is needed before cruise ships can dock in Havana or other Cuban ports, but the process is far from routine or speedy, as Pearl Seas Cruises learned. Pearl had to cancel its first 10-day cruise to Cuba after failing to receive permission on time.

Expect more cruises to and from Cuba as the government acts on applications and demand increases.

Friday, April 1, 2016

April Fool Marketing, 2016 Edition

The calendar shows why brands are giving us a smile today: It's April Fool, so let's enjoy the marketing jokes. 

Royal Caribbean, known for cruise marketing, has a new venture, announced (just by accident?!) on April 1: its latest vacation opportunity, Orbiter of the Galaxies. Reservations will be taken for "cruises" starting in 2030.

Think Geek has, as always, a variety of almost-plausible products on its site. How about the Star Trek White Noise Sleep Machine? Only $149.99. Dream on.

 Southwest Airlines has a new gimmick for April Fool's Day: "Cash Lav" which takes place inside the jet bathroom. Here's the link. Good luck!

One last prank: Coca-Cola batteries, courtesy of the company's Japanese arm. Sure, caffeine gives everyone a shot of energy. April Fool!