Johnson has both a blog and a Twitter account devoted to greener choices. Its Web site also has a carbon footprint calculator for consumers to use as they consider how their individual choices and behaviors can affect the environment.
From switching to reusable shopping bags to recycling all appropriate bottle, plastic, and metal containers, consumers are increasingly going green through such everyday eco-friendly actions.
Despite higher awareness of recycling opportunities and activities, however, consumers can and should go greener, experts say. An important motivator is helping consumers see how they serve their own self-interest when they protect the environment. Watch for more marketing in the coming years to increase recognition of recycling benefits and motivate greener behavior.
