Marketing at and to SXSW

SXSW (South by Southwest Interactive) is already setting up in Austin for its March 8-17 run. Even before activities commence, SXSW has 291,000 Facebook likes, 252,000 Twitter followers, 579 Vimeo videos, and its own e-zine.
 

The official SXSW sponsors include:

• Miller Lite ("any time is Miller time")
• Monster Energy ("a lifestyle in a can") 
• esurance (an Allstate company)
• IFC ("always on, slightly off" TV programming)
• Yahoo! (you know!)
• Pepsi (soft drinks)
• Doritos (owned by Frito-Lay, which is owned by Pepsi)
• freecreditscore.com (website for free consumer credit scores)
• Chevrolet (featuring Stingray and other updated models)
• American Airlines (official airline)
• AT&T (mobile and more)
• Austin Chronicle (weekly newspaper)
• Sonicbids (social music marketing platform)
• American Express ("a heritage built on service and sustained by innovation")
• Oreo ("milk's favorite cookie")

SXSW has grown large enough to provide marketing FAQs to companies. Check its marketing 'deck' for 2013 demographics. For example, 32% of registrants are 30 years old or under, 59% are 31-50 years old, and 8% are 51 and older. Of registrants, 30% have a combined HH income of $150,000 or more. And on and on.

One panel I wish I could attend is about Brainy Marketing--neuro-optimized websites. Martin Lindstrom, Brian Clark, A.K. Pradeep, and Roger Dooley will the panelists. Don Tapscott has already presented a talk about marketing to the net generation.

Go, Austin!