Marketing the Company via Its Museum

Company museums are a wonderful way to engage customers and their families, deepen knowledge of the company's heritage, and encourage loyalty. Plus, as The Economist points out, these museums can also teach employees about corporate culture, not to mention products of the past.

Here are a number to check out when you're out and about:

• Harley-Davidson Museum (Milwaukee)
• SPAM Museum (Austin, MN)
• Kohler Design Center (Kohler, WI)
• Mercedes-Benz World (Surrey, England)
• The World of Coca-Cola (Atlanta)