Saturday, November 8, 2008
Marketing of a President-to-Be
This week's Business Week explains how "better marketing elected Barack Obama." Sizzle counts in marketing--but so does substance. Senator Obama marketed himself AND his ideas--as well as his ability to listen to citizens, seek out experts, ask their views, and enlist their aid in proposing solutions to the country's tough challenges. He forged relationships with many stakeholders and encouraged two-way communication to shape the ideas and proposals that backed up the sizzle. Beyond bumper-sticker political marketing!