Just in time for gift-giving season, prices of Blu-ray DVD players have plunged. Even industry insiders didn't expect prices this low.
The chart at left, by Envisioneering Group, shows that Blu-ray players are priced below regular DVD players at each point in the product life cycle--even though Blu-ray delivers better quality and the players have more functionality than ordinary DVD players. Consumers have more choices than ever before and retailers are enjoying the boom in demand for home entertainment products.
Now that Blu-ray players are low-priced and plentiful, brands that want to differentiate themselves as innovative and cutting-edge will look toward the next big thing in entertainment technology. Will it be 3D?