Marketing analysis, opinion, and links by Marian Burk Wood, the author of two Pearson Education textbooks for college students: "The Marketing Plan Handbook" (US) and "Essential Guide to Marketing Planning" (Europe).
A company's home page is its face to the world. And what a home page Patagonia has, at least today. This is a spectacular photo that communicates what the company stands for and what its customers aspire to. My hat (or helmet) is off to Patagonia, which has a visual home page advantage. This tiny image doesn't do it justice.