Field trip!Humongo, a digital agency based in Connecticut, is taking to the highway for its fourth annual summer road trip. The agency is driving up and down the East Coast, stopping in Portland, Boston, New York City, Washington DC, Raleigh, Asheville, Atlanta, Savannah, Daytona Beach, and Miami.
Why on the road? Humongo is demonstrating social media in action (blogging and tweeting about the tour, producing videos along the way) while showcasing creative businesses and nonprofits that use social media. Trip sponsors include Green Mountain Coffee, Ford (the trip's official vehicle), Sprint, and Wingate hotels.
Ultimately, of course, the goal is to "make marketers aware of our agency," Darryl Ohrt writes in his Ad Age blog. And it's a fun, creative way to reach out and share creative ideas from marketers visited along the way.
The trip starts on Monday. Travel vicariously by following www.humongonation.com or checking tweets at http://twitter.com/HumongoAgency/. Sorry I missed the first three road trips, but I'll be peeking at this one from time to time.