Loudmouth Golf and John Daly: A Colorful Partnership

John Daly's colorful golf wardrobe is giving sponsor Loudmouth Golf a marketing boost.

Here he is at the British Open, in a typical (!) outfit. At the opening dinner, he wore a jacket with an eye-catching pattern of orange, teal, green, and blue on black.

Now that the tournament will be shown in HD, fans will get a real eye-full of Loudmouth fashions.

And why not? Loudmouth specializes in golf attire with personality, to bring out the inner technicolor in any golfer's game.

After one day at the British Open, Daly's doing well. Will other golfers emulate his style? More important, will other firms follow Loudmouth's marketing lead?