Quebec, building on local interest in hockey.
Developing nations in Asia and elsewhere are another important target for Clorox. In a recent interview with McKinsey Quarterly, the company's EVP-International points to the rapid growth of demand in emerging economies and the firm's drive to become #1 or #2 in product categories where it can achieve price premiums.
However, P&G and Unilever have long histories of marketing in developing nations, where they've built strong brand images and solid distribution networks. Can Clorox wipe away the competition in emerging markets and profit from its international strategy?