Suzuki Auto has just launched an iPad game/promotion to support the release of its latest Kizashi Sport car. Available on Facebook as well, the Ring of Fire invites players to become virtual drivers of a Kizashi on four fantasy race tracks. The prize: A trip to a real racing school.
By associating the Kizashi Sport with racing and technology, Suzuki is building its brand image among younger buyers who like gadgets/social media and have been brought up on racing videogames. Now the trick is to convert players into buyers.