- To build repeat visits and encourage trading up, some McDonald's US franchisees are testing fancier (and slightly more costly) menu items.
- The corporation is trying new decor in refurbished US restaurants for an updated look.
- Novelty and convenience may draw customers: one McDonald's in Huntington, W. Va is installing electric-car recharging stations, the first in the US chain to do so.
- McDonald's is investing in China to increase its business there.
2011 is likely to see McDonald's extend its market share and its profitability, thanks to constant product innovation and an international perspective.