Monday, February 7, 2011

Monday Morning Marketing Quarterback: Super Bowl XLV ads

What else is there to say about the ad aftermath of Super Bowl 45, fellow Monday Morning marketing quarterbacks?

Perhaps the most inspiring ad was the two-minute Chrysler "Imported from Detroit" ad, a mini-movie that had drama, patriotism, history, even a bit of an insider feeling (if you know who Alissa Czisney is and why she appeared in the commercial).

As the Free Press notes, "Imported from Detroit" is a catchy tagline that should be showing up more often. Who knows whether it'll sell cars, but it sets a tone of pride and promise that is very appealing--and is in stark contrast to some of the night's coarser ads.

No comments:

Post a Comment