What else is there to say about the ad aftermath of Super Bowl 45, fellow Monday Morning marketing quarterbacks?
Perhaps the most inspiring ad was the two-minute Chrysler "Imported from Detroit" ad, a mini-movie that had drama, patriotism, history, even a bit of an insider feeling (if you know who Alissa Czisney is and why she appeared in the commercial).
As the Free Press notes, "Imported from Detroit" is a catchy tagline that should be showing up more often. Who knows whether it'll sell cars, but it sets a tone of pride and promise that is very appealing--and is in stark contrast to some of the night's coarser ads.
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