Best Buy Express Targets On-the-Go Consumers

Three years ago, Best Buy announced its kiosk program, a way to sell cameras, headphones, cell phones, flash drives, video games, and many other electronics in airports across America. Today, Best Buy Express machines like the one above are in numerous locations and coming to 100 more spots in 2012, where travelers can touch the screen to learn more about the products and swipe a credit or debit card to purchase.

I found this machine in the huge Delaware Welcome Center rest stop along the I-95 highway corridor. It's in a prime location: A few steps from the main entrance on the right-hand wall. People naturally turn to the right when entering a shop or facility and this is one of the first things they'll see. In the 10 minutes I watched, the kiosk attracted a steady stream of browsers but no buyers.

Also, Best Buy offers a delivery guarantee and a toll-free number to call in case a product fails to be released after payment. Smart move.

By the way, the video screen at top left of the kiosk rotates ads. You can read about the program here on Best Buy's media kit page.