Travel Marketing: Reviving Interest in Trouble Spots

Egypt, Tunisia, and Thailand are all areas that have been in the headlines this year...Egypt and Tunisia because of political upheavals and Thailand because of floods (not to mention last year's political upheaval).

Now these three nations are using travel marketing to bring back tourists. The tourism office in Egypt is emphasizing security, a friendly welcome, and unique experiences like desert safaris. Egypt's tourist minister also observes: "We are selling sun, sea and culture, but Egypt can become the rehab centre for the Middle East." That's been one of Thailand's appeals in recent years.

Thailand's tourism is already bouncing back. The official tourism site offers frequent updates on the flood situation, which enhances its credibility and keeps travelers informed of where to go and where to avoid. Its beaches were untouched by the floods, so sun seekers are skipping the big cities and going to resorts for holiday fun. The "Amazing Thailand" campaign is on Facebook with 220,000 likes.

Tunisia's official tourism site puts the focus on how close the nation is to the UK and Ireland. "The Jewel of the Mediterranean" is how Tunisia describes itself, with historic heritage, spas, family destinations, crafts, and more.

With today's economy trying to recover and consumers planning trips with more care and sometimes less money than in the past, these nations will have to make a very strong case for themselves. Can they do it?