Want a piece of fine art to spruce up your walls? Click over to
Artsicle, where for $25/month and up, you can rent (or rent to own) a painting or other art for your home or office. Decorative wall art is a
$10 billion business--think posters, mirrors, and the like--and Artsicle aims to capture a share. Museums like the
Seattle Art Museum also rent fine art.
Or how about renting fine jewelry?
Adorn is offering diamond necklaces, earrings, and bracelets with or without precious stones, delivered and returned via UPS (below).
Rent the Runway offers top designer clothing for rent, a new approach to the old problem of what to wear for an evening on the town, Sweet 16, special birthday, or to a wedding.
Bag Borrow or Steal rents luxe handbags, jewelry, sunglasses, and watches.
Montana Rader rents designer shoes and jewelry...the list goes on.
These and other rental businesses illustrate how the business model of renting is moving upscale into nontraditional categories and putting high-end items within reach for a rental fee, rather than by buying. What categories will be next?
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