Friday, April 20, 2012

Fenway Park Turns 100

One of the really legendary Major League Baseball stadiums, Boston's Fenway Park celebrates its centenary today with a match-up between the Red Sox and their archrivals, the Yankees (my hometown team).

The Red Sox are engaging their fans by posting photos of the stadium through the years, inviting submissions of stories and memories, and a special pregame ceremony featuring former Red Sox players and managers, the debut of a new John Williams composition, flyovers by vintage aircraft, and a fan toast to the stadium.

Today's Red Sox marketing engine is mighty, with mascot Wally the Green Monster taking center stage for kids plus Red Sox Nation as the adult fan club. Everybody tweets, of course. The team's Facebook page has more than 3.5 million likes (but the Yankees FB page has 5.4 million likes, I should point out in all fairness).

One hundred years ago, the Sox beat the Yankees (then known as the Highlanders) in the first Fenway Park game--and then the Sox won the World Series that year. May I humbly wish the Yankees good luck today? And congratulations to the Red Sox for keeping Fenway Park going in style.

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