Amazon.com's top metrics revolve around things that customers care most about--having products in stock, avoiding delays. Every day brings new improvements, with an eye toward reinforcing long-term customer satisfaction and loyalty.
On Amazon.com, the founder's profile includes this mission statement:
Amazon’s mission is to be Earth's most customer-centric company where customers can find and discover anything they might want to buy online with low prices and fast delivery.
Putting customers first has landed Bezos as #4 on Fortune's list of the 12 greatest entrepreneurs ever. Ultimately, is there a better metric than the customer?
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