- The Nature Conservancy is promoting Picnic for the Planet 2012, a day to celebrate, try for a world's record, and raise money to protect the planet.
- Nashville is holding an Earth Day Festival to showcase green products, services, and lifestyles.
- Sacramento is hosting an Earth Day Celebration to promote sustainable living and products.
- Sierra Club has an online Earth Day promotion inviting the public to submit their favorite videos of "wild places and open spaces" around the United States.
- St. Louis is focusing its Earth Day efforts on recycling.
- The United Nations has proclaimed April 22 to be International Mother Earth Day.
Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Thursday, April 19, 2012
Earth Day 2012
This weekend will mark the 42nd Earth Day, a very good opportunity for education, information, and--of course--green marketing.
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