May 13-19 is Children's Book Week this year, administered by the nonprofit Every Child a Reader Foundation with anchor sponsorship by the Children's Book Council. Of course social media marketing hasn't been around quite as long as this annual event, which started way back in 1919, but it is a good tool to promote reading by and to kids.
See the Children's Book Council's Twitter account, for instance, with 7600+ followers, and its Facebook account, with 5400+ likes. Or check out its Pinterest page, especially the page featuring posters promoting this book week event through the years.
My town just hosted two days of talks and book signings featuring some of the biggest rock stars in the world of children's book authors and illustrators.
Children of all ages arrived with backpacks full of their favorite books and were starry-eyed as they chatted with the creators of many unforgettable characters. We adults enjoyed hearing behind-the-scenes stories of what goes into the making of a children's book.
Just a few of the nice folks who were on hand to give talks and sign books were:
Robin Preiss Glasser and Jane O'Connor, shown above, who collaborate on the super-popular Fancy Nancy series.
Bryan Collier, shown at right, who has won the prestigious Caldecott Medal and many other honors for his wonderful work.
Thank you! And keep reading.