Friday, May 10, 2013

Snail Mail and Social Media Help Find Missing Kids

For National Missing Children’s Month, the nonprofit Missing Children's Network has teamed up with Toronto ad agency Lowe Roche to help Canadians create custom postage stamps featuring missing kids.

The hope is that someone will contact authorities if they recognize a child shown on the stamp.

It all starts at the campaign's website where consumers can browse the photos of missing kids and click to print one on customized stamps. My fingers are crossed that some child, somewhere, will be reunited with his or her family after this campaign kicks off.

The U.S. Postal Service has supported a similar mission by distributing photos of missing children to its employees and partnering with Valassis to deliver promo materials that include photos of missing kids. Nearly 150 children have been recovered thanks to this national snail-mail effort.

Back in 2006, the USPS also issued an Amber Alert stamp to publicize efforts to locate children who have been abducted and return them to their families.

Of course, Amber Alert has its own Facebook page with more than 100,000 likes and updates about the program nationwide and state by state. Check it out!

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