- ChatPerf makes a mobile phone device called the Scentee that emits scents based on what the sender of a message wants the recipient holding the phone to smell. "ChatPerf" combines the idea of chatting (via cell phone) and perfume. Will be available in Japan starting this summer.
- ScentAir is a company that will put specific scents into the air in targeted places for marketing purposes. In March, ScentAir put cotton candy aroma into the air during a St. Louis Rams game, to “create a positive first impression for fans when they first walk into the stadium and we trigger their senses,” according to the Rams' VP-marketing. It has also created scents for "guess that spice" displays to market McCormick spices.
Hotels are making sense of scents: The Darling hotel in Sydney (at left) uses citrus tea scent to enhance its luxury positioning. According to an expert, "Most hotels are spending about $250 to $500 a month to scent their lobby."