Halloween is also a time for unusual limited-time food and beverage treats.
- One bakery in New York is making Cheetos macarons (who could make this up?).
- Of course Oreos are out in their Halloween finery (at right).
- Jones Soda is bringing back its Halloween flavors.
- Cadbury Screme Eggs are back, from Hershey.
Scarcity marketing generally adds to the excitement of limited-time and seasonal flavors and foods, encouraging people to buy now before it's too late.