If you can't watch a movie without texting, avoid Alamo Drafthouse.
The brainchild of Tim and Karrie League, Austin-based Alamo Drafthouse is a fast-growing chain of movie theaters that serve food and drink. Last year alone, the company debuted 8 new locations.
Alamo Drafthouse says it's "a lifestyle entertainment brand with an acclaimed cinema-eatery." In other words, it differentiates itself on more than one dimension--dimensions that are meaningful to the target audience.
Its objectives are:
- To share the movies loved by the founders with as many people as possible
- To be a cultural center for each community it serves
- Encourage viewership of classic, "golden era" films
- Encourage viewership of foreign films
- Encourage young and college-age viewers to become movie buffs
- Help local video stores survive in the spirit of community cultural spots
- Help save 35mm movies
- Help save VHS movies
Of course Alamo is heavy into social media, including its own blog and Facebook, Twitter, and YouTube (a must-see is its "no talking allowed" video with more than 2 million views).