Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Monday, July 10, 2006
More on Adware and Spyware
Business Week's July 17th issue covers the business end of adware and spyware, focusing on Direct Revenue and other companies that use annoying and sometimes PC-crippling approaches to get "ads" out to a still-unsuspecting public. Read the fascinating story here:
http://www.businessweek.com/magazine/content/06_29/b3993001.htm
Why would any legitimate company choose this ethically questionable route to reach consumers? I can't imagine a worse way to introduce goods or services to prospects--or a better way to alienate such a large audience. Down with adware and spyware!
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