Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Thursday, July 6, 2006
The Weakest Link!
Companies spend millions to keep trade secrets safe--but people really are the weakest link in the security chain. Here's SouthFlorida.com's brief account of the apparent attempt by a Coca-Cola employee (and two accomplices) trying to sell some Coke secrets to Pepsi:
http://www.southflorida.com/news/sns-ap-coca-cola-trade-secrets,0,4607400.story?coll=sfe-guide-headlines2
Pepsi, of course, did the right thing, as I'm sure Coke would do if the same kind of offer reached its management. A happy ending after all and at least the landmark Coke formula was never at risk...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.