Because Pepsi's HQ is just over the border in Westchester, I like to keep an eye on the company's doings. It works hard to give every brand a distinct personality, using the name, packaging, clever tag line, and so on (here's a page with all the Pepsi-family brands available in the U.S.).
Pepsi Lime's tagline: "Have the lime of your life." Tropicana Juice Drinks: "The official juice drink of your backyard." See what I mean?
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