Letting my fingers do the walking, I paged through the cleverly-written Coldwater Creek catalog. The entries are imaginative and engage the senses with descriptions of color, touch, experience, and lifestyle.
Online, the firm uses just a few words to get attention but those few words capture the feeling of wearing each piece of apparel. Take a look here. None of these jackets is simply "red" or "gold." One is "alluring," one is "opulent," one is "cozy." Isn't that good marketing (in a nutshell)?
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