Is there a future for catalogs? My blog entry from last year commented on a BusinessWeek story about opting out of catalog mailings. In the March 2008 issue of SmartMoney, Anne Kadet's article "Mailbox Vigilantes"--great title!--notes that when marketers spend $1 on junk mail (including catalogs) they typically enjoy a return of $7 to $15. Sounds profitable even with all the wasted catalogs that get recycled or junked.
Kadet also mentions more sites for consumers who want to kill the catalog onslaught:
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