Will Hyundai's Genesis Generate Sales and Credibility?

Did you see Hyundai's two Super Bowl spots for Genesis, its new luxe sedan? Take a peek here. (Jeff Bridges is the voice-over talent.)

Genesis is getting good press at the starting line: Check out Motor Trend and Car and Driver, for instance. Still, their questions about Hyundai's ability to deliver top quality--equal to that of BMW or Mercedes or even Lexus--seem valid, though unanswerable at this writing.

So will Genesis be the start of something big for Hyundai? Not too long ago, VW had difficulty moving upscale from its affordability roots. Can Genesis help Hyundai do an upmarket stretch and increase U.S. profits? Stay tuned.