"Beyond Blogs" a must-read for every marketer

Blogs aren't the only online tools being used to communicate and connect with colleagues, customers, and almost everyone else with Internet access, as this week's BusinessWeek reports.

The article touches on Facebook, YouTube, and other phenomena that are reshaping social connections and forcing marketers to rethink strategy and tactics from the bottom up. BusinessWeek's previous article on blogs, written in 2005, needed updating and the magazine did that from the bottom up, as well--and the resulting article is a must-read for every marketer.