"This is where the end of cancer begins" is the tag line of the Stand Up To Cancer movement, supported by a "roadblock" ABC/CBS/NBC telethon broadcast on Sept. 5th.
With all the good publicity plus traditional advertising support, I hope this movement attracts lots of donations and achieves its goals very soon. I'll be checking on the site from time to time to see who'll be on the telethon and how much is being raised (count me in).
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