Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Wednesday, September 1, 2010
Mars Direct Says Thank You
I ordered custom-printed M&Ms and the package came pronto, along with this nice note of thanks (note personalized M&M with photo of the customer care manager). The reverse side has signatures of the employees who work there. Everything worked exactly as it should in this mass customization strategy--I ordered online from My M&Ms and two days later, the M&Ms were at my door, safe and sound in special packaging to resist the summer heat. Now that's customer care!
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