Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Showing posts with label Mars Direct. Show all posts
Showing posts with label Mars Direct. Show all posts
Wednesday, September 1, 2010
Mars Direct Says Thank You
I ordered custom-printed M&Ms and the package came pronto, along with this nice note of thanks (note personalized M&M with photo of the customer care manager). The reverse side has signatures of the employees who work there. Everything worked exactly as it should in this mass customization strategy--I ordered online from My M&Ms and two days later, the M&Ms were at my door, safe and sound in special packaging to resist the summer heat. Now that's customer care!