Crayola Leverages Its Brand

Everybody remembers coloring with Crayola Crayons...the brand name and its colors are iconic. And that's why Crayola is licensing its brand for all kinds of imaginative products.

For example, you can color your nails with Crayola's latest brand extension (above), mini-nail polish in vivid colors like robin's egg blue and cotton candy pink. Or you can temporarily streak your hair with Crayola Hair Styx, with a three-pack of colors for streaking (Wild Blue Yonder, Electric Lime, and Razzmatazz) or Hi-Lights in two colors (Jazzberry Jam and Blue Bell). Or clip on colorful Crayola hair accessories.

Crayola has teamed up with Mattel to use brand names like Hot Wheels and Barbie on art supplies and markers with Crayola's crayon names. Coming soon: baked goods with Crayola Crayon colors, to be launched in 2013.

What's next for Crayola?