Sunday, September 7, 2014

Uniqlo's Logo Makes the Front Page

Kei Nishikori is playing in the U.S. Open tennis tournament finals--and that's front page news for his sponsor Uniqlo, the Japan-based clothing retailer that's been expanding worldwide. With the goal of becoming the biggest clothing company on the planet by 2020, Uniqlo's marketing plan includes opening dozens of stores in America and other areas outside its Asian home region.

Uniqlo also sponsors Novak Djokovic--so when they played each other in the semi-final match yesterday, spectators saw Uniqlo's brand logo on the clothing worn by both of these top-notch tennis players. Uniqlo's chairman characterized the contest this way: "It's a dream match."

Above, today's cover photo of Uniqlo's US Facebook page (770,000+ likes). Both of these outstanding athletes are shown in photos all over the newspapers and magazines today, not to mention Web news pages and TV sports news. Uniqlo is reinforcing those images and the positive associations with its very visible red-and-white brand logo.

As of today, Uniqlo lists four names on its list of "Uniqlo Sponsored Athletes" page: golfer Adam Scott, tennis stars Nishikori and Djokovic, and wheelchair tennis star Shingo Kunieda. Watch for more sightings of Uniqlo logos as the brand continues to implement its marketing plan for growth.

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