Uniqlo also sponsors Novak Djokovic--so when they played each other in the semi-final match yesterday, spectators saw Uniqlo's brand logo on the clothing worn by both of these top-notch tennis players. Uniqlo's chairman characterized the contest this way: "It's a dream match."
Above, today's cover photo of Uniqlo's US Facebook page (770,000+ likes). Both of these outstanding athletes are shown in photos all over the newspapers and magazines today, not to mention Web news pages and TV sports news. Uniqlo is reinforcing those images and the positive associations with its very visible red-and-white brand logo.
As of today, Uniqlo lists four names on its list of "Uniqlo Sponsored Athletes" page: golfer Adam Scott, tennis stars Nishikori and Djokovic, and wheelchair tennis star Shingo Kunieda. Watch for more sightings of Uniqlo logos as the brand continues to implement its marketing plan for growth.