Those "hot holiday toy" lists have been out for weeks. There are some obvious selections (Frozen merchandise) and some not so obvious, ready for gift-givers to browse and buy. Promotions and publicity now--the bigger, the better--will build brand awareness and recognition, even preference and early purchasing, in advance of the holiday shopping season that accelerates in late November.
Toy review site TTPM says: Disney Frozen dolls, Teenage Mutant Ninja Turtles figures, and Doc McStuffins (at left) will be hot this year, among others.
Walmart says Frozen plus: Air Hogs RC Zero Gravity Laser Racer, Airstorm Firetech Bow (think Hunger Games), Barbie, Hot Wheels, and others, including the Vtech smartwatch (at right) for kids.
Toys 'R' Us toy list includes Legos, Little Live Pets Bird Cage with "live" birds, FurReal Friends toy pets, and Transformers, among others.
And if you're shopping in the UK, Hamleys has the My Friend Cayla doll (which looks things up on Google for your children), Doh Vinci modeling set (a la 3D printing), and the Xeno the Cheeky Interactive Baby Monster (at left).
Amazon categorizes its top holiday picks, including "retro," "Mom picks," "classic brands," and "in the movies."
Get 'em while they're hot! Or at least while they're in stock.