Marketing Earth Hour, March 19

The first Earth Hour was observed in Sydney in 2007. Then, as now, the objective is to focus attention on environmental protection of our planet's precious natural resources.

This year's Earth Hour will be 8:30 pm to 9:30 pm on March 19th. The World Wildlife Fund is marketing Earth Hour through traditional media (such as print magazine ads and YouTube-ready commercials), combined with integrated social media marketing for earned media.

Social media activities include:

• Tumblr posts with striking images and hashtags ready for sharing, such as #ChangeClimateChange.
• Facebook posts (1 million likes) with hashtags like #WorldWildlife
• Instagram images (30k followers) of flora and fauna and people participating in activities to protect the planet.
• Twitter posts (145k followers) with hashtags like #EarthHour 
• Pinterest pins with many of the same colorful images that celebrate natural beauty and inspire participation in Earth Hour