Millennials and Marketing

An online search for "Millennials and marketing" shows more than 22 million results. (If we could have searched online for "Boomers and marketing" 30+ years ago, there would have been a similar result.)

Millennials are the target market for many goods and services, with distinct needs, wants, preferences, attitudes, and behaviors. Stereotyping won't work--research is key. Brands that do their homework and get it right can win loyal customers. Brands that don't listen or respond will fall out of favor and have to run hard to catch up (if they can).

Here are some recent articles and analyses about marketing to Millennials:

• Why brands are getting it wrong (Social Media Week)
• What brands need to know (American Marketing Association)
• Tips for marketing to Millennials (CIO mag)
• Brands are trying too hard (Bloomberg)
• Millennials are the economic future (Inc.)
• Millennials and direct marketing (MediaPost)
• Busting myths about Millenials (CNBC)