Thursday, November 9, 2017

Black Friday Expands to Black November

Not so long ago, retailers would plan "door buster" deep discounts for the Friday after Thanksgiving, aiming to entice shoppers who wanted to get a jump on their holiday gift purchases.

These days, Black Friday isn't just a single day--or even a single week. Nope, it's several weeks long. Above, Amazon posts new discounts every day on its "countdown to Black Friday" page. Best Buy already has Black Friday specials.

So does Walmart, which is also planning to open many of its stores on Thanksgiving and feature deep-discount Black Friday deals at 6 pm on Thursday evening. For online shoppers, Walmart will kick off Black Friday all day on Turkey Day, as shown here on its website.

Walmart is trying something new this year: in-store parties to demonstrate products and create a special experience for shoppers who choose to buy in person. The plan is to throw some 20,000 parties nationwide, inviting shoppers to come on in and try new products, taste new foods, or watch new demonstrations--get in a festive mood and buy!

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