What's New at Legoland

From www.facebook.com/LEGOLANDNewYork

Legoland theme parks in Florida and California attract millions of visitors every year. Now Merlin Entertainments, which operates the parks, is planning a Legoland in Goshen, New York, within an easy drive of big cities like the Big Apple and Boston. Merlin anticipates this Legoland will welcome more than 2 million visitors annually when it opens in 2020 or so.

Already, the company has a FB page for Legoland New York. It maintains separate social media accounts for each theme park. Legoland Florida's Twitter account, for instance, has 23k followers, while the California Legoland Twitter account has more than 60k followers.

Legoland parks target families with children between the ages of 2 and 12. To boost profits, Merlin is planning more hotel and resort rooms, as a way of capturing more vacation dollars from Legoland visitors. This could be a good marketing opportunity now that theme park visits have been affected by external concerns in the marketing environment such as extreme weather and terror threats.